28/10/2025
Chinese brand Geely Auto makes first move into major European markets with UK launch
By Oscar Litt
Journaliste
Geely Auto has made its first move into one of Europe’s five largest markets with the launch of its EX5 electric SUV in the UK.
The Chinese brand has officially begun UK operations, offering the EX5 from £31,990 and applying a temporary Geely EV Grant worth up to £3,750 depending on the specification.
Geely arrives backed by a 25-site retail network across 13 dealer groups: John Clark (3), Stoneacre (4), Cars2 (1), Perrys (1), Sytner (5), Holdcroft (1), Furrows (2), Greenhous (1), TMS (1), John Grose Group (1), Glyn Hopkin (2) and Lipscomb Hendy (2). The brand expects to expand to 50 outlets by the end of 2025 and reach 100 by 2026.
To support its market entry, CA Auto Finance, the UK arm of CA Auto Bank (Crédit Agricole), has been appointed exclusive finance partner. The company will provide a suite of consumer and business finance products, including PCP, HP, PCH, BCH, and stock funding for the dealer network.
“Our goal in entering the UK is to deliver a new standard of electric mobility, one that addresses drivers’ real concerns around range, charging, and everyday usability,” said Mike Yang, Managing Director of Geely Auto UK.
The UK becomes the first of Europe’s five largest markets (Germany, Spain, France, Italy and the UK) in which Geely has established a direct presence, marking a key step in the group’s expansion strategy. The manufacturer plans to introduce ten models over the next three years with an ambition to reach 100,000 annual sales.
Geely Auto already operates in a wide spread of Eastern and Southeastern European markets with structured retail networks: Albania (1), Armenia (1), Azerbaijan (1), Belarus (13), Bosnia and Herzegovina (3), Bulgaria (4), Croatia (14), Georgia (1), Greece (announced), Italy (announced), Kazakhstan (20), North Macedonia (1), Moldova (1), Montenegro (1), Poland (9), Romania (20), Russia (214), Serbia (6), Slovenia (11) and Ukraine (10).