Anne Fenninger appointed to lead Citroën’s new Global Customer Satisfaction department

Effective 1 December, Anne Fenninger will be responsible for leading and coordinating all of the brand's customer satisfaction initiatives worldwide. "This appointment reflects the proximity we need to have with our customers and our wish to help our networks to be able to respond the best to their expectations and needs," emphasises Xavier Chardon, who stresses the central role of this proximity to customers in Citroën's strategy. The creation of this department is a continuation of recent initiatives, including the introduction of an eight-year warranty on all models sold in Europe since the beginning of 2025.

A graduate of ESCP Business School, Anne Fenninger joined the group in 1998, starting at Peugeot. She held various positions, notably in Parts & Services, before taking charge of communications for several European countries (Spain, Italy, Germany) and then the brand's international digital strategy. After a stint at the Government Information Service (Service d’Information du Gouvernement, SIG) in France as Head of Digital Strategy (2012–2014), she joined DS Automobiles in 2014 to lead the sales funnel and digital activities.

Since 2018, she has held various strategic cross-functional roles within Stellantis, including Head of Training, Head of Data and Software Academy and Marketing Director for Connected Services; she held the latter position until her appointment.

"I am genuinely excited to join the Citroën team and drive the enhancement of customer satisfaction," she says. With her experience in digital transformation, cross-functional collaboration, and customer experience management, she intends to support “customer loyalty and, consequently, the success of the brand."